Troy On The Town: ALCHEMY

“TROY ON THE TOWN” – Taking on the Alchemy!

Under this heading I will blog about places and events that aren’t always the front page of our area’s offerings.  Sure, Madison and our area has many amazing things occurring every day and I hope you and yours are enjoying the great things our communities have to offer…the amazing diversity of things to do and experiences is why I and my family love living here…and why it’s fun (well…usually) to do what I do for a living.

This month’s entry is about one of our favorite restaurants, of which I have (too) many!  The near East side is a great amalgamation of many of them…this entry is about the Alchemy…on Winnebago at the Schenks Corner intersection.  It’s a fantastic restaurant and pub that has amazing food…from really cool burgers (my fav is the Apple Rum burger) a fantastic Friday fish fry (they have a tempura based batter, yummy garlic mashed potatoes and organic green beans) and a “Tarragon” ham sandwich that is out of this world!  Their Beer list is an ever changing one that includes many fantastic microbrews that are hard to find….and the Staff and Owners are fantastic folks!  They have live music, trivia night, dj’s, display local artists and much more.  Priced right…the place can get pretty crowded too!  THAT’s when you know a restaurant is pretty good!  Here’s their website link…check it out if you haven’t! 

THE ALCHEMY – 1980 Atwood, Madison WI

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1st Sustainable Showcase = BIG HIT!!

The first “Sustainable Showcase” was held on October 23rd around Madison and Dane County and it was a great event and first year effort.  It was amazing to see one of my ideas come to fruition and have impact.

As Co Chair of the RASCW Green Committee and member of the Madison Area Builders Association “Green built” committee this past spring a few of took my idea suggestion and we started discussing having an “open house” type format of sustainable building practices in housing new construction, land use and renovation.  The Madison area has so many committed home owners, builders and contractors…as well as some great organizations like Focus on Energy and many others…that the thought of having a tour of homes and sites to introduce engaged consumers to the homes to “look, touch, feel and talk” with the contractors and home owners who have created great projects was a no brainer.  Combining the Showcase along with a fundraising component for an amazing sustainable housing organization like the local chapter of Habitat for Humanity, which builds to Green built level every project, along with the affordable housing component they are committed too was also a no brainer. 

The Results?  14 Sites displaying an amazing variety of “green” housing techniques, Over 850 people in them, engaged visitors, follow ups that have led to many contracts with the contractors involved, over $4,000 raised for Habitat for Humanity Dane County Chapter, promotion of great “green” building practices (a business plan for now and the future!) and an overall feeling that this needs to be an annual event…so stay tuned for the announcement of the next edition!

As the chair of the event this year, it was a LOT of work but also significant in that it was an amazing team effort from the following organizations; RASCW, MABA, NARI-Madison chapter, Wisconsin Mortgage Brokers, Habitat, The Isthmus and I’d be remiss if I didn’t mention the amazing sponsors…MGE as our Presenting Sponsor, Window Design Center, Focus on Energy, First Supply/Gerhard’s, Home Savings, Restaino Homes and many others!  I’d also be VERY remiss not to thank the members of the Organizing committee for helping make this happy AND my wife Karen for all of her tireless efforts at helping make this happen…and keeping me in check!

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This Blog’s For You!

Welcome to my first official “blog”, created specifically for YOU!  This blog will be a bit different from my contributions to the Isthmus.  This blog will focus on Community Events, Green Living and will feature “Troy on the Town”.  Each month I will be passing along a handful of the amazing and cool (well, at least I think they are!) events, places and happenings around the Madison, Wisconsin and Midwest area. So, enjoy my blog and if you have any questions, thoughts or suggestions, please feel free to contact me at (608) 347-9670 or email me at  If you choose not to receive, shoot me an email.  If you like what you see, hit the “SUBSCRIBE” button in the top right corner!

Your friend, Troy Thiel

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